Laptop Experts Pty Ltd (“Laptop Experts“, “we”, “us”, “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit laptopexperts.com.au, contact us, book a repair, or purchase a refurbished device. We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy also meets the disclosure requirements of the Google Ads Personalised Advertising and Destination Requirements policies.
1. What we collect
We collect only the personal information reasonably necessary to provide our services:
- Contact details — name, phone number, email address, suburb/postcode.
- Device & service details — device make/model, fault description, service history you provide.
- Purchase & order details — items purchased, delivery address, order value. Payment card information is processed by our payment provider (Stripe, PayPal, Afterpay, Zip); we do not store full card details on our servers.
- Website usage data — IP address, browser type, pages viewed, referring URL, and interaction events, collected via cookies, Google Analytics 4 and Google Tag Manager.
- Advertising identifiers — where you interact with our Google Ads or Meta Ads campaigns, hashed identifiers and conversion events may be shared with those platforms.
2. How we collect it
- Directly from you — via quote/contact forms, phone, WhatsApp, email, or in-store.
- Automatically — via cookies, analytics, and advertising pixels when you use our website.
- From third parties — payment processors, shipping carriers, and Google/Meta advertising platforms.
3. How we use your information
- To provide quotes, complete repairs, fulfil orders, and provide warranty service.
- To contact you about your job, order status, or a warranty claim.
- To improve our website, service quality and product range.
- To send marketing communications where you have opted in — you can unsubscribe at any time.
- To measure the effectiveness of our advertising and personalise it, where you have consented.
- To comply with our legal, tax, and consumer-law obligations.
4. Cookies & tracking
Our website uses cookies for essential site function, analytics, and advertising:
- Essential cookies — cart, session, login. Always active.
- Analytics cookies — Google Analytics 4, aggregated only.
- Advertising cookies — Google Ads and Meta Pixel for remarketing and conversion measurement. These are only set with your consent via our cookie banner.
You can withdraw consent at any time by clearing cookies in your browser or using our cookie preferences link in the footer.
5. Google Ads & remarketing
We use Google Ads services including remarketing, conversion tracking and audience insights. Third-party vendors, including Google, may show our ads on sites across the internet based on your past visits to our site. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to our website and other sites. You can opt out of personalised advertising by visiting Google Ads Settings or the Digital Advertising Alliance opt-out page.
6. Who we share it with
We do not sell personal information. We only disclose it to:
- Payment processors (Stripe, PayPal, Afterpay, Zip) to complete your purchase.
- Shipping carriers (Australia Post, Sendle, StarTrack) to deliver your order.
- Software service providers (email, CRM, analytics, hosting) under strict confidentiality.
- Government or law-enforcement agencies where required by Australian law.
7. Data storage & security
Your data is stored on secure servers, protected by encryption in transit (TLS) and at rest where supported. Access is restricted to authorised staff. We retain personal information only for as long as needed to provide our services and meet legal obligations (typically 7 years for tax and consumer-law records).
8. Data hosted overseas
Some service providers (e.g. Google, Stripe) may store data outside Australia. We use only providers that maintain data-protection standards consistent with the APPs.
9. Your rights
- Access — request a copy of your personal information.
- Correction — ask us to correct information we hold.
- Deletion — request deletion, subject to legal retention requirements.
- Marketing opt-out — unsubscribe from any email or use the opt-out link.
- Complaint — lodge a complaint with us or the Office of the Australian Information Commissioner (oaic.gov.au).
10. Children’s privacy
Our services are intended for customers 16 years and older. We do not knowingly collect personal information from children under 16 without parental consent.
11. Changes to this policy
We may update this policy from time to time. The “Last updated” date at the top reflects the most recent change. Material changes will be highlighted at the top of this page.
12. Contact us
Privacy queries and requests:
📧 privacy@laptopexperts.com.au
📞 0423 554 444
📍 Laptop Experts Pty Ltd, K4/7 Classic Way, Treetop Plaza, Burleigh Waters QLD 4220